What is GIS site selection analysis?
GIS site selection analysis uses spatial data to compare labor access, drive times, commute patterns, competitors, customers, suppliers, infrastructure, and site context.
What is trade area analysis?
Trade area analysis evaluates the geography around a location to understand customer access, market coverage, competitive overlap, demographics, and cannibalization risk.
What is drive time analysis?
Drive time analysis measures realistic travel access to a site and is often more useful than simple distance or political boundaries.
Spatial analysis that turns geographic complexity into decision-ready insight.
GIS shows how labor, suppliers, customers, competitors, infrastructure, amenities, transit, and risk actually relate to a site or market in space.
Drive-time and commute analysis
Evaluate access patterns, commute sheds, custom trade areas, and how far workers, customers, or suppliers can reasonably reach a location.
Labor supply heatmaps
Analyze workforce density, concentration, and distribution within custom-defined areas instead of relying only on raw market totals.
Center-of-gravity analysis
Visualize customer and supplier geography, travel time, distance, connectivity, bottlenecks, and single-point risks.
Competitive employer mapping
Map employers competing for similar labor to assess saturation, hiring pressure, and wage risk.
Site and infrastructure context
Overlay transportation, real estate availability, utilities, public transit, education assets, amenities, and environmental risk.
Executive visualizations
Use clear maps and dashboards to communicate complex tradeoffs to executives, investors, brokers, and stakeholders.
More than basic drive times, labor sheds, and trade areas.
SITE can build map products that show market opportunity, operating risk, competitive pressure, customer behavior, real estate inventory, logistics, labor access, and long-term site suitability. Each product below is designed to answer a specific business or real estate question.
Workforce Disruption Analysis
Used when relocating within the same market. It estimates how much of the existing workforce may be lost if the operation moves to a targeted location, helping compare multiple sites and identify the option least likely to disrupt retention, commute patterns, and operational continuity.
Employment Drivers Maps
Map the assets that influence workforce attraction and retention, including amenities, post-secondary schools, training providers, military bases, transit access, childcare access, major employment nodes, residential growth areas, and quality-of-life factors.
Drive-Time Isochrone Maps
Define realistic access areas around a site using actual travel time instead of simple radius rings. Useful for labor sheds, customer access, delivery zones, and service coverage.
Labor Supply Heatmaps
Show where target workers live and concentrate within a market, helping identify stronger recruiting geographies and commute-access advantages.
Trade Area Analysis Maps
Define and compare the customer or labor catchment area around a site, including demographics, spending potential, access, and competitive context.
Retail Cannibalization Maps
Analyze how much a new location may impact sales at existing company-owned stores, helping expand a network without stealing too much revenue from current locations.
Consumer Segmentation / Psychographic Maps
Map consumer lifestyles, behaviors, and purchase propensities using data such as PRIZM-style segmentation to identify where the highest-value customers live.
Competitive Landscape / Heat Maps
Use hot spot analysis to visualize competitor concentration, oversaturated areas, and market gaps instead of simply plotting competitor points.
Traffic Count & Visibility Maps
Integrate daily traffic volumes and visibility indicators to evaluate storefront exposure, convenience, access, and pass-by demand potential.
Suitability / Weighted Overlay Maps
Assign weights to variables such as demographics, rent, access, labor, parking, visibility, risk, and competition to rank sites and identify the strongest options.
Supply Chain & Center of Gravity Maps
Optimize logistics by identifying locations that balance supplier, customer, warehouse, freight, travel-time, and distribution-network geography.
Crime Risk Maps
Identify, measure, and compare small-area safety risk to help protect employees, customers, assets, and operating performance.
Mobile Data / Foot Traffic Maps
Show where people are, where they travel, when they visit, and what they do throughout the day using mobility and foot-traffic patterns.
Retailer Synergy / Compatible Attraction Maps
Identify areas with concentrations of businesses that attract similar customers or complementary trips, increasing the chance of beneficial co-tenancy.
Site / Real Estate Screening Maps
Display available buildings, land parcels, property attributes, building specs, access, and site constraints for faster inventory review.
Public Transit Access Maps
Evaluate transit stops, routes, walk access, commute options, and how well a site connects to workers, customers, or service populations.
Infrastructure & Utility Maps
Assess access to power, water, sewer, broadband, roadways, rail, ports, airports, and other operating infrastructure requirements.